DefinePK

Abstract

YouTube has fast become a pastime and source of info-cum-entertainment in Pakistan, winning it the ninth rank amongst countries with the most YouTube users. Parents allow children as young as ninth months old and onwards to watch YouTube for cartoons and rhymes, with oversight on children's screen-watch. The current study aims to assess whether Neumann's and Herodotus’ YouTube video evaluation rubric can be applied to YouTube nursery rhymes in other languages to evaluate the edutainment elements. The original 17-pointer rubric was extended to 21-pointers to compare age-appropriateness, content quality, design features, and learning objectives of famous Urdu and English animated nursery rhymes. The results show that Urdu rhymes videos are better in terms of age appropriateness, content quality, design features and learning objectives. Hence, they effectively contribute to children's socio-cultural and linguistic development