DefinePK

Abstract

The study aims to investigating the opportunity of activation network marketing in support of investment, through investing Jordan Multi-level Marketing (MLM) or Network Marketing as it is more commonly known, has become quite a buzzword these days with its business model predicated on networking repeatedly through online platforms. Also, the analysis of network marketing in Jordan and how it affects investment development; along with some recommendations to harness its potential for economic growth. In the mixed-methods approach, we will collect network marketing data by interviewing and surveying professionals, investors and government officials both qualitatively & quantitaviley. The findings of the study will help to explain where network marketing stands in relation to Jordan investment map, and offers policy implications for policymakers, entrepreneurs & investors.