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Introduction International Review of Management and Business Research (IRMBR) is an international open-access refereed double blind peer reviewed indexed journal, published quarterly in March, June, September and December in both online & printed versions for both academician and scientific readers in the area of business administration.It invites research papers on various research themes relevant to business, commerce and management. The journal is interested in publishing research papers that provide sound and clear theoretical insights with practical implications for the business and societal well being. As per the title of the journal, it calls for papers on any business or management topic that challenges the traditional wisdom of the readers. The aim of International Review of Management and Business Research (IRMBR) is to be a unique journal in its provision of extra ordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double blind peer review, extensive indexing, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. International Review of Management and Business Research (IRMBR) is to promote the understanding of managers and organizations within and across nations. It is an interdisciplinary journal directed towards academics, policy makers and practitioners in business and non-profit organizations. The journal attracts the attention of not only researchers and academicians but also academic institutes, Managers, Consultants, Directors, Trainers, HR Managers, Line Managers, Performance Managers, Operations Managers, Finance Managers, Chief Executive Officers and above all the students in Business and Management Discipline.