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Abstract

The consumer movement paradoxically emphasizes customer autonomy while acknowledging the drawbacks of excessive wealth pursuit and debt entanglement. This research deals with the impact of consumerism on individuals and society, framed within the context of Islamic teachings. Analysing consumerist behaviours, the study explores their alignment with Islamic principles and their effects on the socio-economic landscape. The research contributes a nuanced perspective on the implications of consumerism, emphasizing its correlation with Islamic values. By examining key themes, such as individual behaviour and societal consequences, the study sheds light on the intricate interplay between consumerism and Islamic teachings. This comprehensive analysis aims to deepen our understanding of these dynamics, offering valuable insights into navigating contemporary challenges while upholding Islamic values in the realm of consumption. Moreover, this study explores the concept, revealing that unchecked materialism can lead to more problems than benefits, causing mental and practical harm to the masses.