DefinePK

Abstract

Media is an important source of nation building. It has ability to combine the nation at one platform. Every nation is identified by its religion, culture and sense of responsibility. The aim of the study was to know about the media’s role in nation building in term of education, political awareness, religious and social perspectives. The study conducted in Punjab Pakistan and data was collected from 400 senior working journalists using survey method. The study concluded that Pakistani media has satisfactory role in promotion of education and political awareness but religious and social promotion is not main factor of media. Promotion of foreign culture and elite class is the main target of media.