DefinePK

Abstract

This study was conducted by taking a sample of 10Beverage Industries ofKhyber Pakhtunkhwa. The aim of the study was to know about the currentstrategies of the Management of these industries in relation to dealing,coordinating and engaging their key stakeholders under Corporate SocialResponsibility. The top management of the organizations was interviewed byusing a close ended questionnaire. The qualitative case study researchmethodology was used. Data was collected, analyzed and tested using the threestageprocess approach proposed by Miles and Huberman (1994). The studyrevealed that the organizations had a reasonable understanding of their keystakeholders. Moreover, the key emphasis of the Management was more onsafeguarding the interests of the owners in relation to the society.