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Marketing Margin of Mandarin: A Case Study of Sargodha Region, Pakistan

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Title: Marketing Margin of Mandarin: A Case Study of Sargodha Region, Pakistan

Authors: Hazoor Muhammad Sabir, Muhammad Bashir Khan, Zakir Hussain

Journal: Pakistan Journal of Social Sciences (PJSS)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30
Y 1900-01-01 2005-06-30

Publisher: Bahauddin Zakariya University, Multan

Country: Pakistan

Year: 2010

Volume: 30

Issue: 2

Language: English

Keywords: Marketing Margin; Marketing Cost; Mandarin; Pakistan

Categories
Supply Chain Management (1001) Marketing (5244) Agriculture (14814) Economics (27414) Food Policy (8)

Abstract

Pakistan is among the top ten countries in the world with large areaunder citrus orchards. Punjab province is endowed with one of the bestKinnow varieties of the world and Sargodha district has largest sharein area and production. The primary data was collected from twotehsils of Sargodha district, namely Sargodha and Bhalwal. The ValueChain Analysis was performed to investigate the marketing inefficiencyof Mandarin trade. The study concluded that by decreasing the numberof the intermediaries in both form i.e. open and packed, not only thepurchased price of the consumer decreased but also producer receivedhigh profit.

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