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YouTube has unveiled its end-of-year list, showcasing the platform's most popular videos. The data highlights Pakistan's video preferences and reveals trends in information consumption.

This year’s list is divided into three categories: Top Trending Videos, Top Music Videos, and Top Creators.

In Pakistan, entertainment dominated, with local dramas and action-packed films leading the Top Trending Videos list. Popular dramas such as Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum claimed the top three spots, underscoring the country’s continued passion for engaging storytelling.

The Top Music Videos category blends global hits with local talent. The top three songs this year include Gippy Grewal and Jasmine Sandlas’s “Nabbe Nabbe,” Stree 2’s “Aaj Ki Raat,” and Ali Zafar and Atta Ullah Esakhelvi’s “Balo Batiyan.”

In the Top Creators list, channels like Rajab’s Family, Anaya Eeshal Family, Arshad Reels, and Dr. Imtiaz Ahmad highlight the growing interest in lifestyle, healthcare, and educational content among Pakistanis.

Additionally, YouTube observed a notable rise in content creation from Pakistan. In 2024, the total hours of content uploaded by local creators surged by 60%. Moreover, there was a 25% increase in the number of Pakistani creators earning over Rs10 million annually from the platform.


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