DefinePK

Abstract

In the latter half of 19th century, the initiation of Lahore press, newspapers and magazines played key role in the promotion and publication of Urdu prose. Amongst them, most of the newspapers and magazines had government patronage. Actually, in the very lap of journalism, academic and literary prose blossomed and flourished. Alongside casual news, the beginning of essay writing, episode wise novels, critical writing, translations, column writing and comic writing owe a lot to magazines and newspapers. We can see a beautiful blend of literature and journalism in the latter half of 19th century. Today Urdu prose is touching perfection as its climax and the role of newspapers and magazines is quite evident in this context. From the perspective of subject matter and manner the launch of every kind of news paper and magazine introduced Urdu prose to innovation. Hence they blessed Urdu prose with maturity with the addition of religious, moral, political, social and linguistic ideals and made it to reach the climax.