DefinePK

Abstract

In international politics the impression of the state is significant in order to achieve a convincing position. Soft power helps a state to establish its image globally. This article analyses how Pakistan is striving for Soft power status. The time period under study is from 2018 -2022. It also highlights the Role of state and individuals in pursuing the status of Soft Power. To answer the questions the researcher has explained the efforts of different government institutions and various individuals and the outcomes of their activities, especially during a time when the nation is frequently labeled a "failed state." Through a careful academic analysis, a case for the potential of soft power to transform Pakistan's international reputation has been presented.