DefinePK

Abstract

Today we are living in the age of web where world is moving on the tips of our fingers. The New Media Technologies have changed the world drastically. Even the traditional print and electronic media have been influenced significantly by the new media technologies. The growing radius of new media can be seen in the developed as well as developing countries. The revolution of new media technology has changed the pattern of political communication. This paper particularly elaborates the influence of new media technology on political communication. The paper demonstrates the extensive use of internet and mobile phones in the election campaigns in some of the developed and developing countries and its effects on political behavior. The paper also suggests some new horizons of political communication through new media technology especially in the developing countries. Effect of new media technologies on political behavior and voting pattern is the focal point of this paper