DefinePK

Abstract

This study will contribute in understanding the perspectives of newly skilled and unskilled fashion illustrators, in regard to the selection from indicators of creativity, while making fashion illustrations. The indicators of creativity used in this research study are: aesthetics, effectiveness, elaboration, and novelty. The outcome of this study will help fashion advertisers, teachers, and professionals in knowing the perspectives of both the groups. After checking validity and reliability of the instrument, questionnaires were distributed among skilled and unskilled fashion illustrators to know difference in the perception of both the groups regarding the selection of indicators of creativity. Results showed that newly skilled fashion illustrators gave more preference to aesthetics and effectiveness in creative apparel designing. Coupled with this, much difference existed in the perspectives of newly skilled fashion illustrators and unskilled fashion illustrators. Therefore, it is recommended that the teachers should use different and innovative teaching techniques to guide the students in regard to the selection from indicators of creativity, during creative fashion illustration.