DefinePK

Abstract

The purpose of this study is to investigate factors that influence bankers’ intention to adopt green banking in Pakistan. Green banking refers to providing environment-friendly banking services and financial products through environment-friendly banking operations and infrastructure. It can be referred to as sustainable lending and depository products and bank’s services through sustainable banking operations and infrastructure. The data for this study was collected from 250 respondents through a structured questionnaire. Data analysis was performed using the partial least squares (PLS) approach. The study’s findings indicate that Policy Guidelines, Attitude towards usage, Central Bank Regulations, and Management commitment and support influence bankers’ intention to adopt green banking in Pakistan. This research will help the State bank of Pakistan and the bank’s senior management to identify the key factors influencing the adoption of green banking in Pakistan.