DefinePK

Abstract

Aim of the Study: Cartoons are widely recognized as an effective medium of communication, serving not only to entertain but also to influence children's mentality, language, and behavior. In Pakistan, children are predominantly exposed to foreign cartoons, which often attract them to foreign values and culture in contrast to their prevailing values, norms, and culture. These characters, appreciated by Pakistani children, significantly impact their character development and personality. Given this influence, there is a pressing need for a cartoon character rooted in Pakistani themes and content to counterbalance external cultural dominance. The field of cartoon animation in Pakistan is still emerging, with designers often incorporating national elements, although foreign influences remain apparent in visual designs. This study aims to design a new 2D protagonist cartoon character for Pakistani children to promote national identity by integrating national symbols.
Methodology: The character was developed using key symbols such as the national dress (Shalwar Kameez and Peshawari Chappal), national colors (white and green), the national flower (Jasmine), and other significant national emblems like the Crescent and Star, Markhor, and Chukar. The entire character development process adhered to the Character Design Pipeline.
Findings: The designed character incorporates strong national elements, ensuring that it effectively represents Pakistani culture and identity while counterbalancing external cultural influences.
Conclusion: The character has the potential to be utilized in future Pakistani cartoon shows, animated films, games, and merchandise to represent and promote Pakistan's national identity effectively.