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Impact of Green Entrepreneurial Orientation and Green Human Resource Management Practices on the Sustainable Performance: Mediating Role of Green Supply Chain Management in Manufacturing Pakistan


Article Information

Title: Impact of Green Entrepreneurial Orientation and Green Human Resource Management Practices on the Sustainable Performance: Mediating Role of Green Supply Chain Management in Manufacturing Pakistan

Authors: Muhammad Fayaz, Arshma Malik, Fazal Rabi, Muhammad Sohaib Zafar

Journal: Sustainable Business and Society in Emerging Economies (SBSEE)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2021-07-01 2022-06-30

Publisher: Center for Sustainability Research and Consultancy Pakistan

Country: Pakistan

Year: 2024

Volume: 6

Issue: 2

Language: English

DOI: 10.26710/sbsee.v6i2.2997

Keywords: PakistanGreen Supply Chain ManagementGreen human resource management practicesSustainable PerformanceGreen entrepreneurial orientation

Categories

Abstract

Purpose: This study examines how green human resource management and entrepreneurial orientation affect Pakistani manufacturing firms   sustainability performance. The study also examines how green supply chain management mediates sustainable company performance and green entrepreneurship
Design/Methodology/Approach: This study analyzed employees data from 340 registered manufacturing using random sampling. Exploratory and quantitative research uses structural equation modelling and partial least square methods to examine data.
Findings: Our key findings are following, Green HR management at first performance. secondly, green entrepreneurial mentality boosts sustainability performance of the manufacturing sector. The third green supply chain management pillar promotes green entrepreneurship and sustainable business performance. The research takes a fresh approach to sustainable performance theory, green human resource management, and green entrepreneurial strategy.
Implications/Originality/Value:  The study shows that green supply chain management may improve sustainability by promoting green entrepreneurial attitude and green human resource management. Management implications and future suggestions are found in the research.                                                           


Research Objective

To examine how green human resource management and green entrepreneurial orientation affect Pakistani manufacturing firms' sustainability performance, and to investigate the mediating role of green supply chain management in this relationship.


Methodology

Quantitative research using structural equation modeling (SEM) and partial least squares (PLS-SEM) methods. Data was collected from 340 registered manufacturing firms in Pakistan using random sampling. Questionnaires were distributed, and 350 valid responses were analyzed. Measurements for Green Human Resource Management (GHRM), Green Entrepreneurial Orientation (GEO), Green Supply Chain Management (GSCM), and Sustainable Performance (SPE) were adapted from existing literature and rated on a 5-point Likert scale.

Methodology Flowchart
                        graph TD
    A["Data Collection from 340 Manufacturing Firms in Pakistan"] --> B["Questionnaire Distribution and Response Gathering"];
    B --> C["Data Verification and Cleaning"];
    C --> D["Sample Size: 350 Valid Responses"];
    D --> E["Measurement of GEO, GHRM, GSCM, SPE using Likert Scale"];
    E --> F["Data Analysis using PLS-SEM and SPSS v.23"];
    F --> G["Model Evaluation Reliability, Validity"];
    G --> H["Hypotheses Testing Direct and Mediation Effects"];
    H --> I["Conclusion and Recommendations"];                    

Discussion

The study highlights the interconnectedness of green entrepreneurial orientation, green human resource management, and green supply chain management in achieving sustainable performance in Pakistan's manufacturing sector. The findings suggest that adopting eco-friendly practices in HR and supply chain operations, coupled with a proactive entrepreneurial mindset, is crucial for environmental preservation and business success. The mediating role of GSCM underscores its importance as a bridge that amplifies the positive effects of GEO and GHRM on sustainable performance.


Key Findings

1. Green human resource management practices significantly impact organizational sustainability performance.
2. Green entrepreneurial orientation significantly impacts organizational sustainability performance.
3. Green supply chain management significantly enhances organizational sustainability performance.
4. Green entrepreneurial orientation positively relates to green supply chain management.
5. Green human resource management positively relates to green supply chain management.
6. Green supply chain management positively mediates the relationship between green entrepreneurial orientation and organizational sustainable performance.
7. Green supply chain management positively mediates the relationship between green human resource management and organizational sustainable performance.


Conclusion

The research concludes that green entrepreneurial orientation and green human resource management practices are significant drivers of sustainable performance in Pakistani manufacturing firms. Green supply chain management plays a vital mediating role, enhancing the impact of both GEO and GHRM on sustainable outcomes. The study advocates for the adoption of green supply chain management and ecologically friendly HR practices, including recruitment, selection, training, and performance management, to minimize environmental impact and gain a competitive edge.


Fact Check

1. Sample Size: The study analyzed data from 350 valid cases out of 500 distributed questionnaires.
2. Statistical Methods: PLS-SEM and SPSS v.23 were used for empirical and structural analyses.
3. Key Findings Support: Hypotheses H1, H2, H3, H4, H5, H6, and H7 were all accepted based on the regression and mediation analyses.


Mind Map

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