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Oyo Hotel’s Expansion Spree: Too Much, Too Fast?

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Title: Oyo Hotel’s Expansion Spree: Too Much, Too Fast?

Authors: Arijit Bhattacharya

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2025

Volume: 22

Issue: 1

Language: English

DOI: 10.1177/09728201231222070

Categories
Market Expansion (4) Growth Strategy (5) Entrepreneurship (1473) Hospitality Industry (31) Business Strategy (576)

Abstract

Established in 2013, Oyo Hotels & Rooms, an Internet startup in the Indian hospitality sector, experienced an astonishing journey, culminating in a valuation of USD 5 billion by the end of 2018. The remarkable success of Oyo left many observers astounded. ...

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