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Macrantha Sealant: A Positioning Strategy

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Title: Macrantha Sealant: A Positioning Strategy

Authors: Shraddha Purandare

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2024

Volume: 21

Issue: 1

Language: English

DOI: 10.1177/00380229211014675

Categories
Marketing Strategy (36) Product Positioning (1) Consumer Goods (16) Competitive Strategy (13) Brand Management (232)

Abstract

This case outlines the dilemma faced by an entrepreneur about promoting and positioning his product in the market. The entrepreneur was aware of the huge scope available in the Indian sealant market. Though he wanted to launch the product in the market, ...

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