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No Virus on Me: The Indian Ways of Managing the COVID-19 Pandemic: Marine to Mountain

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Title: No Virus on Me: The Indian Ways of Managing the COVID-19 Pandemic: Marine to Mountain

Authors: Jishnu Bhattacharyya, Manoj Kumar Dash, Soumyadeep Kundu, Shivam Sakshi

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2023

Volume: 20

Issue: 2

Language: English

DOI: 10.1177/09728201221080712

Categories
Pandemic Management (1) Public Health (41589) COVID-19 (841) Health Practices (9) Social Behavior (16)

Abstract

The case is about the coronavirus disease 2019 (COVID-19) pandemic, and India’s ‘midstream’ social marketing strategies and other strategic approaches to battle the notorious virus, the first known case of which was identified in Wuhan, China, in December ...

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