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Sustainable Social Enterprise Built by Empowering Women Artisans: A Case of Gramshree, India

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Title: Sustainable Social Enterprise Built by Empowering Women Artisans: A Case of Gramshree, India

Authors: Sonal Purohit, Seema Gupta

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2023

Volume: 20

Issue: 2

Language: English

DOI: 10.1177/09728201231180764

Categories
Women Empowerment (13) Artisans (1) Social Enterprise (9) Rural Development (640) Sustainability (1784)

Abstract

This case presents the hybrid business model of a social venture Gramshree. It provides a detailed description of the dilemma faced by the board of trustees regarding the selection of marketing channels for Gramshree to bring sustainability to the ...

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