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ABC Smart Coffee Maker: A Young Techno Start-Up

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Title: ABC Smart Coffee Maker: A Young Techno Start-Up

Authors: Nittaya Wongtada

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2022

Volume: 19

Issue: 1

Language: English

DOI: 10.1177/09728201211060679

Categories
Start-ups (6) Business Innovation (7) Entrepreneurship (1473) Technology (1713) Product Development (60)

Abstract

A team of three young entrepreneurs formed the Auroma Brewing Company (ABC) in November 2014 right after their graduation from the University of British Columbia, Canada. Their first product was a smart coffee maker which could brew coffee with high ...

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