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ICU Pharma Pakistan: Growth Crossroads

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Title: ICU Pharma Pakistan: Growth Crossroads

Authors: Sami Ullah Bajwa, Adeel S. Shaikh, Muhammad Umer Azeem, Khuram Shahzad, Naveda Kitchlew

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2022

Volume: 19

Issue: 2

Language: English

DOI: 10.1177/0972820120956947

Categories
Growth Strategy (5) Business Development (56) Pharmaceutical Industry (68) Pakistan (3978) Emerging Markets (138)

Abstract

Growth from a small-scale venture to a medium-sized company entails different challenges and strategies to tackle them. This case provides an account of one such company operating in the pharmaceutical sector of Pakistan. International Collaborated Unit ...

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