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Battering the Way to Establish a Global Identity: iD Growth Strategy

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Title: Battering the Way to Establish a Global Identity: iD Growth Strategy

Authors: A. Satya Nandini, Minu Zachariah

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2021

Volume: 18

Issue: 1

Language: English

DOI: 10.1177/0972820120979488

Categories
Internationalization (18) Growth Strategy (5) Market Entry (7) Brand Development (1) Business Expansion (2)

Abstract

The sight of a large number of refrigerated trucks with ready-to-cook (RTC) food loaded into them to assist the homemaker was a fascinating scene in the premises of the fast-growing fresh food company iD Fresh Food in Bangalore. The person who shaped his ...

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