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The Flipkart Story in India: From the Start to Walmart

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Title: The Flipkart Story in India: From the Start to Walmart

Authors: Thomason Rajan

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2021

Volume: 18

Issue: 2

Language: English

DOI: 10.1177/0972820120914526

Categories
Market Growth (3) Business History (13) E-Commerce (441) Retail (82) India (246)

Abstract

Flipkart was launched in 2007 as an online platform for selling books by Sachin Bansal and Binny Bansal. Ten years later, the e-commerce company had 54 million active users and 100,000 plus sellers and had sold 261 million units. The founders had taken ...

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