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Prince Kola Beverages Limited (PKBL)

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Title: Prince Kola Beverages Limited (PKBL)

Authors: Shazib E. Shaikh

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2021

Volume: 18

Issue: 2

Language: English

DOI: 10.1177/09728201211028717

Categories
Beverage Industry (3) Market Strategy (5) Product Launch (6) Business Development (56) Brand Management (232)

Abstract

Prince Kola Beverages Limited (PKBL) is an introduction-level decision modelling case that aims to help develop what-if analysis and spreadsheet modelling skills. It has already been taught in three cohorts of my executive course customized for Coca Cola ...

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