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FirstCry: A Hybrid Store Strategy Creating Big Wonders!

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Title: FirstCry: A Hybrid Store Strategy Creating Big Wonders!

Authors: Roshan Raju, Sagar Bhadange, Sandip Rakshit

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2021

Volume: 18

Issue: 2

Language: English

DOI: 10.1177/09728201211027392

Categories
Business Innovation (7) Market Growth (3) Retail Strategy (1) Hybrid Models (1) E-Commerce (441)

Abstract

On May 17, 2010, Supam Maheshwari and Amitava Saha founded BrainBees Solution with a seed capital of US$39.01 million, which led to the launch of the e-commerce site FirstCry.com. An online e-commerce website that offers all kinds of baby and kids-focused ...

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