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Alliances Operational Framework, Initiatives and Key Challenges

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Title: Alliances Operational Framework, Initiatives and Key Challenges

Authors: Faheem Bukhari, Saima Hussain

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2020

Volume: 17

Issue: 1

Language: English

DOI: 10.1177/0972820119892721

Categories
Strategic Alliances (3) Organizational Challenges (3) Collaboration (37) Business Strategy (576) Partnerships (8)

Abstract

Alliances and loyalty programmes play an important role in building brand awareness and increasing customer loyalty. An effective alliance initiative in the credit card domain strengthens the product’s features by offering value to current and potential ...

Paper summary is not available for this article yet.

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