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Daraz.pk: Online Marketplace’s Value Chain

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Title: Daraz.pk: Online Marketplace’s Value Chain

Authors: M. Shakeel S. Jajja, Mohsin N. Jat

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2019

Volume: 16

Issue: 1

Language: English

DOI: 10.1177/0972820119825976

Categories
Business Models (24) Online Marketplaces (1) Value Chain Analysis (9) Pakistan (3978) E-Commerce (441)

Abstract

This case study provides an understanding of the channels through which orders at an online retail platform are fulfilled. Daraz.pk, the pioneering and leading e-commerce platform in Pakistan, started in 2012 as an online fashion retailer and evolved into ...

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