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Icepac Limited: Strategic Growth Choices for an SME in the Frozen Food Industry

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Title: Icepac Limited: Strategic Growth Choices for an SME in the Frozen Food Industry

Authors: Shehla R. Arifeen

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2019

Volume: 16

Issue: 1

Language: English

DOI: 10.1177/0972820119825980

Categories
Growth Strategy (5) Market Entry (7) SME (3) Frozen Food Industry (1) Business Development (56)

Abstract

In 2012, Mr Mansoor Arifeen, CEO of Icepac Ltd/Kold Karrier (Pvt.) Ltd, was considering growth options for his small businesses. Icepac Ltd was the first company to provide branded, value-added frozen vegetables and meat products within Pakistan, and from ...

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