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WRC Auto Sendirian Berhad: Potential to Survive after Crisis

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Title: WRC Auto Sendirian Berhad: Potential to Survive after Crisis

Authors: Jihad Mohammad, Farzana Quoquab

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2019

Volume: 16

Issue: 2

Language: English

DOI: 10.1177/0972820119856148

Categories
Turnaround Strategy (3) Business Survival (4) Market Recovery (1) Automotive Industry (36) Crisis Management (60)

Abstract

Iskandar Shah, the outlet manager of WRC Auto Sdn Bhd, was an authorized local car dealer who was facing challenges that he never anticipated throughout his working experience. On March 11, 2011, an earthquake and tsunami occurred in Japan and Perodua’s ...

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