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Title: Prabhat Dairy: The Crossover Challenge in the Indian Market
Authors: Ram Subramanian
Journal: Asian Journal of Management Cases
Publisher: Lahore University of Management Sciences (LUMS), Lahore
Country: Pakistan
Year: 2019
Volume: 16
Issue: 2
Language: English
Headquartered in the state of Maharashtra in India, Prabhat Dairy was one of the small, emerging private players in a growing market. India’s dairy market was dominated by farmer cooperatives who controlled both milk pricing and, to a large extent, its ...
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