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Sam’s Cake Factory—A Delectable Journey of a Woman Entrepreneur

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Title: Sam’s Cake Factory—A Delectable Journey of a Woman Entrepreneur

Authors: Soha Zulfiqar, Kanza Sohail, M. Shahid Qureshi

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2016

Volume: 13

Issue: 2

Language: English

DOI: 10.1177/0972820116653340

Keywords: null

Categories
Entrepreneurship (1473) Women's Studies (934) Small Business Studies (23) Marketing (5244) Business Administration (6825)

Abstract

The case reflects on the life of a woman entrepreneur, Sumaira Waseem, who had set up an online cake business by the name of Sam’s Cake Factory. Sam’s Cake Factory was a start-up, which was only four years old but had become the preferred choice amongst ...

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