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In Search of Luxurious Slippers: The Birth of Edmini, an Entrepreneurial Venture in the UAE (A)

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Title: In Search of Luxurious Slippers: The Birth of Edmini, an Entrepreneurial Venture in the UAE (A)

Authors: Abdulnasser Alshaali, Virginia Bodolica

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2013

Volume: 10

Issue: 1

Language: English

DOI: 10.1177/0972820112471261

Categories
UAE (17) Start-ups (6) Product Launch (6) Entrepreneurship (1473) Luxury Goods (5)

Abstract

This case study illustrates the birth of an entrepreneurial business concept, named Edmini, which was initiated by two Emirati citizens. The main idea behind Edmini lies in the creation of an online store to provide male consumers in the United Arab ...

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