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In Search of Luxurious Slippers: The Attempted Launches of Edmini in the UAE (B)

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Title: In Search of Luxurious Slippers: The Attempted Launches of Edmini in the UAE (B)

Authors: Abdulnasser Alshaali, Martin Spraggon

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2013

Volume: 10

Issue: 2

Language: English

DOI: 10.1177/0972820113493688

Categories
UAE (17) Start-ups (6) Product Launch (6) Entrepreneurship (1473) Luxury Goods (5)

Abstract

This case study describes the continuous efforts deployed by two Emirati citizens to turn their entrepreneurial venture, Edmini, into a reality. By establishing the Edmini brand in the United Arab Emirates (UAE), Abdulnasser and Rashid were seeking to ...

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