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Title: The Journey of Redbus
Authors: Rakesh Gupta, Ajay Pandit
Journal: Asian Journal of Management Cases
Publisher: Lahore University of Management Sciences (LUMS), Lahore
Country: Pakistan
Year: 2011
Volume: 8
Issue: 2
Language: English
DOI: 10.1177/097282011100800205
E-ticketing in India has experienced tremendous growth in the last few years and has become a common and popular tool for booking airline and rail tickets. However, nobody thought it could work for bus reservations considering the fragmented nature of ...
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