DefinePK

DefinePK hosts the largest index of Pakistani journals, research articles, news headlines, and videos. It also offers chapter-level book search.

Select Collection

Mobilink—Pricing under Competition

Article Information

Get PDF View Article
Login to Add in Library

Title: Mobilink—Pricing under Competition

Authors: Farid Ahmad, Ehsan ul Haque

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2011

Volume: 8

Issue: 1

Language: English

DOI: 10.1177/097282011000800103

Categories
Telecommunications (1862) Market Dynamics (6) Pakistan (3978) Pricing Strategy (5) Competition (23)

Abstract

Mobilink management needs to come up with a response to the entry of Telenor in the Pakistani cellular phone market. Contrary to Mobilink’s expectations and hopes, Telenor entered the market with a lower, and much simpler, pricing strategy. Mobilink being ...

Paper summary is not available for this article yet.

Loading PDF...

Loading Statistics...