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Ziqitza Healthcare Limited: Challenge of Scaling up Emergency Medical Services (EMS) in India using Public-Private Partnership (PPP) Mode

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Title: Ziqitza Healthcare Limited: Challenge of Scaling up Emergency Medical Services (EMS) in India using Public-Private Partnership (PPP) Mode

Authors: Rakesh Gupta, Sriparna Basu

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2014

Volume: 11

Issue: 1

Language: English

DOI: 10.1177/0972820113520207

Categories
Healthcare Services (17) Public-Private Partnerships (11) Scaling Up (2) Emergency Medical Services (2) India (246)

Abstract

Ziqitza Healthcare Limited (ZHL) launched Dial 1298 ambulance services in Mumbai (India) in 2005 to provide quality and timely emergency medical services (EMS). They adopted tiered pricing strategy based on cross-subsidy model to make their services ...

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