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AirAsia


Article Information

Title: AirAsia

Authors: Rizal Ahmad

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2010

Volume: 7

Issue: 1

Language: English

DOI: 10.1177/097282011000700103

Categories

Abstract

This article details the development of AirAsia Malaysia from 2005 to 2008 and builds\non a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed\nto expand its operations into another ten countries. In addition, through its ...


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