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AirAsia

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Title: AirAsia

Authors: Rizal Ahmad

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2010

Volume: 7

Issue: 1

Language: English

DOI: 10.1177/097282011000700103

Categories
Aviation Industry (15) Low-cost Carriers (3) Market Competition (7) Global Airlines (2) Business Strategy (576)

Abstract

This article details the development of AirAsia Malaysia from 2005 to 2008 and builds\non a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed\nto expand its operations into another ten countries. In addition, through its ...

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