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Engro Chemical Pakistan Limited—Restructuring the Marketing Division

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Title: Engro Chemical Pakistan Limited—Restructuring the Marketing Division

Authors: Anwar Khurshid, Muddassir Shafique Chaudary

Journal: Asian Journal of Management Cases

HEC Recognition History
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Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2010

Volume: 7

Issue: 2

Language: English

DOI: 10.1177/097282011000700204

Categories
Chemical Industry (9) Marketing Strategy (36) Organizational Restructuring (4) Business Development (56) Pakistan (3978)

Abstract

This case describes the restructuring initiative undertaken to change the forty-year-old\nstructure of the marketing division into a more flexible and rewarding set-up. Towards\nthe beginning of 2008, Khalid Mir, General Manager, Marketing, at Engro ...

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