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Pronto Promotionals

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Title: Pronto Promotionals

Authors: Usman Asad, Arif Rana

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2007

Volume: 4

Issue: 1

Language: English

DOI: 10.1177/097282010600400105

Categories
Promotional Products (1) Sales (24) Branding (135) Marketing (5244) Business Strategy (576)

Abstract

This case is about a promotional products company, Pronto Promotionals, established\nin 1994 by the two siblings Saulat Salahuddin and Najaf Yawar. Pronto from day one\nfollowed a leveraged growth strategy, relying heavily on sub-contracting and developing\n...

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