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Oman Air: Challenges Of Repositioning Through Business Level Strategy

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Title: Oman Air: Challenges Of Repositioning Through Business Level Strategy

Authors: James Rajasekar, Unnikammu Moideenkutty

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2007

Volume: 4

Issue: 2

Language: English

DOI: 10.1177/097282010700400204

Categories
Market Competition (7) Airline Industry (5) Repositioning Strategy (1) Business Level Strategy (1) Oman (13)

Abstract

This case study describes the journey of Oman Air, the flag carrier of the Sultanate\nof Oman from operating losses to profitability. The main concern of Oman Air's top\nmanagement now is to consolidate these gains and to ensure sustained profitability\nand ...

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