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Relaunching Adult Diapers in India—Has the Time Come?*

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Title: Relaunching Adult Diapers in India—Has the Time Come?*

Authors: Ajit Patil, Rahul Srinivasan

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2006

Volume: 3

Issue: 1

Language: English

DOI: 10.1177/097282010500300107

Categories
Consumer Goods (16) Market Strategy (5) Product Launch (6) Adult Diapers (1) India (246)

Abstract

This case is about the dilemma faced by Supriya, the product manager at Kimberly Clark\nLever Private Ltd, India (KCLL). She has to prepare a business plan for the relaunch\nof adult diapers called ‘Depend’. The same product was introduced into the market\n...

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