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Xenitis Group of Companies

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Title: Xenitis Group of Companies

Authors: Soumendra N. Bagchi

Journal: Asian Journal of Management Cases

HEC Recognition History
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Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2006

Volume: 3

Issue: 2

Language: English

DOI: 10.1177/097282010600300204

Categories
Diversification (9) Conglomerate (1) Corporate Governance (829) Business Strategy (576) India (246)

Abstract

The Xenitis Group of Companies emerged as a significant player in the personal computer\n(PC) market in the Indian subcontinent after the introduction of its Aamar PC, priced\nbelow Rs 10,000. Starting as a trading company and then launching its own desktop,...

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