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Now Everyone Can Fly: Air Asia

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Title: Now Everyone Can Fly: Air Asia

Authors: Joan Enric Ricart, Daxue Wang

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2005

Volume: 2

Issue: 2

Language: English

DOI: 10.1177/097282010500200206

Categories
Aviation Industry (15) Low-cost Carriers (3) Market Competition (7) Air Asia (1) Business Strategy (576)

Abstract

The case details how AirAsia, a Malaysian airline, was transformed into a successful\nlow–cost airline through its well–defined business model. The emergence of low–cost\nairlines in Asia led to increasingly intense competition in the industry. By forming\n...

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