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Divided... We Stand: an Alliance Goes Sour in India

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Title: Divided... We Stand: an Alliance Goes Sour in India

Authors: Mohan Agrawal

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2004

Volume: 1

Issue: 1

Language: English

DOI: 10.1177/097282010400100106

Categories
Strategic Alliances (3) Partnership Failure (1) Conflict Resolution (735) Business Strategy (576) India (246)

Abstract

The case chronicles a failed retailing joint venture between Timex, the US multinational\ncorporation manufacturing sport watches and accessories, and Titan Industries Lim\nited, a respected brand name for consumer durables in India. The two allied in the\n...

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