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Title: Bata: Strategic Choices
Authors: Jawaid Abdul Ghani
Journal: Asian Journal of Management Cases
Publisher: Lahore University of Management Sciences (LUMS), Lahore
Country: Pakistan
Year: 2004
Volume: 1
Issue: 1
Language: English
DOI: 10.1177/097282010400100107
The case describes the history of Bata (Pakistan) together with relevant information\non major competitors in Pakistan's footwear industry. Bata started as a vertically\ninte grated manufacturer and soon dominated the industry. The development of the ...
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