DefinePK

Abstract

<jats:p>This study investigates the political engagement of youth on Facebook and Twitter with a particular focus on the dynamics of political polarization. Facebook and Twitter play a significant role in shaping political discourse, particularly among the younger demographic. In Pakistan, engagement of youth on these platforms is crucial for comprehending the broader political landscape. The research employs a case study approach, leveraging quantitative methods to analyze the online behaviors and preferences of young individuals participating in political discussions on Facebook and Twitter. The study aims to discern the extent to which these platforms contribute to or mitigate political polarization among the youth. The findings of this research reveal that many of the youth are busy sharing political content on Facebook and Twitter. They engage in discussing their favorite political party and highlight all the aspects of their beloved political figure.</jats:p>