DefinePK

Abstract

<jats:p>Kaghan valley, Mansehra, is one of the topmost tourist destinations in Pakistan. Every year millions of tourists visit this valley. The valley is known for its natural beauty and pleasant weather.Its natural beauty also attracts inbound tourists. Kaghan valley is blessed with immense tourism resources. Some of these resources have already been explored, while many of them are yet to be explored and developed. The valley has a lot of strengths and opportunities for sustainable tourism development, but at the same time, there are a number of weaknesses and threats too. If these weaknesses and threats are not tackled immediately, it will cause a decline in tourism. The current paper is an attempt to assess the strengths, weaknesses, opportunities and threats of Kaghan valley and suggest some measures to overcome these issues for sustainable tourism development in the valley.</jats:p>