DefinePK

Abstract

<jats:p>Pakistan is one of the most beautiful countries in the world and has enormous potential to attract a maximum number of visitors who are eager to satisfy their diverse motivations. Kaghan valley being the northern part of the Khyber Pakhtunkhwa province of Pakistan, is one of the most beautiful valleys and hill stations in the country. It is an emerging and one of the most significant destinations in the country. Every year millions of visitors visit this valley to enjoy the nature and unique cultural heritage of the area. However, due to unplanned tourism, many problems arise that cause dissatisfaction among the visitors. This paper is an attempt to highlight some of the major problems faced by visitors in the valley and make the relevant stakeholders aware of these issues. This research is the result of authors' field surveys and feedback from the five hundred visitors,collected in the form of questionnaires.</jats:p>