DefinePK

Abstract

<jats:p>This article is aimed to empirically investigate the role of media on governmental accountability in Pakistan. The article employs positivism and quantitative methodology. A survey approach has been adopted to collect primary data from relevant stakeholders in Khyber Pakhtunkhwa, Pakistan. This article intends to find the media's role in fostering government accountability. Furthermore, the mediating role of political parties was also checked through mediation analysis. Primary data analysis reveals that there is a considerable association between media and government accountability. This article concluded that the media revolution has a significant effect on governmental accountability.</jats:p>