DefinePK

Abstract

<jats:p>This paper explores the politics of persuasion with special reference to Imran Khan's venture into politics. Influenced and inspired by Aristotle, he effectively used various methods of persuasion, including ethos, pathos and logos, to convince the audience to come out in large numbers and support his cause. Imran Khan was in a better position to act effectively in accordance with the features annunciated by Aristotle. This strategy worked effectively because, during the sit-in, Khan was not only able to keep his audience actively engaged and involved, he also did not let their energies exhaust. This is evident from the fact that a number of participants never came down; instead, it kept going up for continuous 126 days. Moreover, Imran Khan broadened his vote bank to such an extent that he was able to form government in the center and other two provinces in the 2018 elections. Data was collected through secondary sources from books, research articles and newspaper writings. Findings suggest that Imran khan effectively used the strategy of persuasion to change the political opinion of the masses and won the elections in the end.</jats:p>